Here are our 4 tips guaranteed to help increase your response rate with creators:

1. Personalize Your Outreach:

Get to know the Creator! Sounds pretty obvious, but make sure you watch more than 1 of the creator’s videos. They likely have a couple of pinned videos on their channel, so watch those, along with their most recent 5 posts. Simply going through this exercise and incorporating some anecdotes from their videos in your outreach will make you come across as more genuine and more like a fan who truly understands the creator.

2. Grab Their Attention in Your Subject Line and Opening Message:

Keep it concise and tailored to the creator. Creators and Managers have blinders on for generic outreach messages. Simply put, try and sound human.

3. Make the value proposition clear:

Influencers are more likely to respond if they have a clear understanding of what you’re asking for, and what you’re offering them. Whether monetary, free products, or a larger partnership, be transparent and upfront with what you’re offering.

4. Follow-up Strategically and Creatively:

Don’t rely on one channel to reach out to a creator. If they provide a link in bio, make sure to email that link with your inquiry, but also send them a DM letting them know you put something in their inbox for them. Follow along with their content to see if they mention they’re traveling, working on a project, or seemingly otherwise busy. Creators have lives too, so if they don’t respond right away, they simply may be too busy.

Here’s an example of how it all comes together:

Subject Line: “Partnership Inquiry – Brand x <Creator Channel Name>

“Hey <Creator>,

 

I’m the <Your Title> from <brand>, and we absolutely love you and your channel! The <post title> video you posted on <date> cracked me up, and it made its way around the office, now everyone here has seen your <most recent video>, and judging by the comments and engagement, it’s clear you know your audience! At <brand>, we make <product> for <product benefits>, and we believe you can have a ton of fun with it! I’m including specifics of our campaign below and would love to connect with you to discuss further.

Campaign Details

Timing:

Product Description:
Goals of the campaign:
Compensation:

I’d be happy to answer any questions, and share more campaign specifics if you have time for a call. How does <Day of the Week> look for you?

Can’t wait to connect!

<Your Name>

And that’s it. The aforementioned tips can take you a long way and shorten the time to getting a response and establishing a relationship with a creator

For more tips, tricks, strategy, or creator partnerships please feel free to contact us at theflockla.com.