With a net worth of over $188 billion, Jeff Bezos ⁠— the CEO of Amazon ⁠— sits at the absolute top of the wealth pyramid.

He is one of the true pioneers in the e-commerce space, and as a part of the e-commerce community, we all can learn from the king of e-commerce!

These are some words of wisdom by Jeff Bezos that’ll lead you to even greater e-commerce success:

Best Jeff Bezos Quotes

1. On Reputation: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

2. On word of mouth: “If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.” [Also read: 8 Word Of Mouth Marketing Strategies To Grow Your Business]

3. On experimentation: “If you double the number of experiments you do per year, you’re going to double your inventiveness.”

4. On evolving: “If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.”

5. On customer experience: “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”

6. On strong fundamentals: “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.”

7. On early days: “It’s hard to remember for you guys, but for me, it’s like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift.”

8. On hiring: “I’d rather interview 50 people and not hire anyone than hire the wrong person.”

9. On intuition: “All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis. If you can make a decision with analysis, you should do so. But it turns out in life that your most important decisions are always made with instinct and intuition, taste, heart.”

10. On success: “The keys to success are patience, persistence, and obsessive attention to detail.”