Digital marketing is ever-evolving, sometimes overwhelming, and often challenging to keep up with— therefore, maintaining that competitive edge is essentially the best way to survive such a fast-paced environment. And yes, affiliate marketing has repeatedly proven to be a powerful way to stay ahead of the curve. But what if I were to introduce a game-changing concept that has the potential to elevate your affiliate marketing endeavors to new heights?
In this blog, we’ll explore how user generated content can revolutionize your affiliate marketing strategy, making it effective, engaging, and, most importantly, profitable 💰
Let’s talk about it.
Understanding Affiliate Marketing
Before we jump in, let’s quickly recap affiliate marketing. In short, Affiliate Marketing refers to a 2-way beneficial partnership between brands and affiliates promoting products or services. Affiliates earn a commission for sales they generate through promotional efforts, and brands get, as mentioned, sales, consistent marketing, leads, and all that juicy stuff.
But how do brands make this partnership as effective as they possibly could? This is a challenge that user generated content (UGC) can seamlessly address.
What is User Generated Content?
As the name suggests— it’s content created by users- i.e., by your customers, fans, followers, loyalists, and stalkers (jk).
Anything from reviews to testimonials to blog articles and social media posts
NOTE: We live in an era where brands are shoving ads down our throats daily, and online users have, over time, developed banner blindness- subconsciously ignoring display ads, pop-ups, sponsored posts, or sidebar ads.
Thus, authenticity has become the most potent form of online marketing to date. User generated content, at its very essence, is the most authentic form of content available currently.
How to generate UGC
- Ask For Feedback From Users— customer feedback is a valuable source for generating UGC, encouraging them to leave reviews or experiences with your brand.
- Pay Attention to Customer Trends—by understanding what’s currently in vogue, you can curate your content to align with trends, ultimately leading to more customers generating content related to these popular topics.
- Try out UGC Platforms— tons of UGC platforms can quickly generate and collect UGC online.
- Create a Unique Hashtag— Designing a unique and catchy hashtag associated with your brand or a specific campaign can be a powerful UGC strategy.
- Launch a Contest on Instagram—Instagram contests can be a fun and effective way to generate UGC.
- Use UGC Tools—Various UGC-specific tools and platforms are designed to help you gather and manage user generated content effectively.
- Incentivize visitors/customers by using affiliate marketing platforms like Social Snowball.
Building Trust with Authentic Content
Trust-building is one of the significant benefits of incorporating user generated content into your affiliate marketing strategy.
Customers are naturally and understandably skeptical of traditional advertising— trusting the opinions of their peers instead.
Therefore, when affiliates use UGC, it adds more authenticity to their promotions.
For example, let’s say a customer shares a video on TikTok reviewing a product when potential buyers see a regular person genuinely raving about this product— it’s more convincing than a scripted ad crafted by a brand themselves.
This boosts your affiliate’s credibility and your brand’s trustworthiness.
Enhancing Engagement and Conversions
Its ability to boost engagement and increase conversions makes user generated content so powerful. When affiliates use UGC in their marketing campaigns, it almost always resonates better with an audience.
User generated content is relatable and entertaining compared to conventional means of advertising.
Moreover, UGC is shareable— it’s shareable across various platforms due to its versatile nature, thus expanding a brand’s reach and ultimately leading to more conversions.
Leveraging Social Proof
As defined, social proof is a psychological phenomenon where people assume the actions of others reflect the correct behavior in a given situation.
UGC is the crème de la crème of social proof. Using user generated content in a marketing strategy will signal to customers that others are already benefiting from, for example, your product or service, reducing that internal “perceived risk” of making a purchase and, again, encouraging more conversions.
Diversifying Content for Better Engagement
With affiliate marketing comes the monotonous use of banners, text links, and product descriptions, and yes, these are essential, but remember, they are incredibly boring.
User-generated content brings in more opportunities to diversify your content. As a brand, encouraging your affiliates to share customer reviews, do unboxing videos, or even shop hauls of your product can keep the audience super engaged and cater to different learning and buying styles.
Boosting SEO and Discoverability
UGC can boost your SEO strategies. The search engine loves fresh, user generated content. When affiliates share UGC on their blog or socials, it can create unique, exciting, and, most importantly, relevant content associated with your brand, ultimately improving SEO rankings and leading to more discoverability online.
User generated content is a literal game-changer in the world of affiliate marketing. It builds trust, encourages engagement, and boosts conversations through social proof, the diversification of content, and even the enhancement of SEO rankings. By tapping into the full potential of UGC in affiliate marketing and encouraging your affiliates to incorporate this marketing powerhouse in their marketing campaigns, you will certainly see your brand’s success skyrocket.
Remember, in the world of digital marketing, authenticity and relatability matter more than it has ever before. UGC offers a unique way to achieve both, making your affiliate marketing strategy more effective, engaging, and profitable. We’d love to help you leverage UGC and affiliate marketing. If you have any questions and would love to get this started – book a demo with us today.