Facing the rising costs of advertising, many DTC e-commerce brands find it a consistent challenge to sustain or even reduce customer acquisition costs. How then, can these brands increase revenue without hiking their marketing spend.
Ecommerce Boost , a distinguished growth marketing agency working with renowned DTC brands such as Sugarlash PRO, Walkee Paws, Keebos, and Wine Journey, has shared their innovative strategies to amplify revenue while maintaining or reducing marketing spend. These strategies align closely with the principles of referral affiliate marketing, an area where Social Snowball thrives as a marketing affiliate platform.
1. Enhance Site Speed
Amazon’s discovery that a mere 100-millisecond delay could reduce sales by 1% underlines the importance of site speed. Tips for speeding up your site include:
- Cleaning up code
- Optimizing images (reducing file size without compromising quality)
2. Boost Sign-Up Rate
Understanding and optimizing the sign-up rate is vital. Through thoughtful optimization of opt-in forms and exit-intent pop-ups, you can boost submission rates and ultimately convert more leads. Ideas for form optimization include:
- Trigger timing
- Offer variations (discounts, free gifts, etc.)
- Image and CTA testing
- Form style adaptation
3. Optimize Communication On Own Channels
Spend time optimizing your community (Facebook Groups, Slack channels, etc.), email marketing, and low-cost physical placements to drastically increase revenue.
4. Implement Cross Selling & Upselling
- Cross selling on product/cart page to make up for marketing spend
- Upselling strategies (e.g., buy more to save more)
5. Foster Partnerships
Co-marketing with non-competitive brands or sponsoring community events are excellent ways to create mutually beneficial relationships and promote your brand.
6. Smart Price Increase
AB test your pricing strategy, researching competitors, and finding your value proposition to increase revenue without alienating customers.
7. Leverage Post-Purchase Opportunities with Social SnowBall
Once customers reach the ‘Thank You’ page, implement Social SnowBall’s growth flywheel to promote your affiliate or referral program. This can be set up quickly to begin driving more traffic and revenue instantly.
8. Focus on Conversion Rate Optimization (CRO)
- Good product images
- Customer reviews
- Clear CTAs
- Minimized checkout steps
- FAQ sections
- Transparent shipping fees
- User-generated content (UGC)
- Live chat availability
- Multiple payment methods
A big thank you to Ecommerce Boost an official Shopify Partner and a top 1% marketer by Mayple, for sharing these invaluable strategies. They are specialists in helping DTC brands drive more revenue without an additional marketing spend. To learn more about Ecommerce Boost or get one of their personalized CRO audit, visit their website here.
By incorporating these strategies, businesses can significantly increase revenue without adding to the marketing spend, aligning perfectly with referral affiliate marketing principles. This approach is at the core of Social Snowball’s philosophy, as we focus on growth and education without the need for aggressive sales tactics. Join us in redefining marketing for DTC brands today.